License Global is back with their latest yearly report on global licensors, and once again Pokémon Co. has made the top 10.
According to License Global’s data, Pokemon Co. managed to take in $10.8 billion in revenue at retail in 2023. This was enough to land them in the 7th spot overall for global licensors in 2023. Believe it or not, this $10.8 billion is actually down by a staggering $800 million compared to 2022, but that’s because Pokémon Scarlet/Violet launched that year.
With the 2023 figures accounted for, that means total revenue from licensing for Pokémon Co. is now over $91.6 billion, making it the highest figure for a media franchise.
Wondering what else made the top 10 for 2023? You can see the complete breakdown below.
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